• Better writing. Better business.

  • Don't let poor writing cost you another dollar.

  • Because communication is everything.

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Can your organization afford the cost of:

Lost sales and credibility?

Safety hazards and legal liability?

Hours of time wasted in miscommunication?

Damaged customer relationships?

Communicate more. Achieve more.

 

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  • Save time. Save money. Save relationships.
  • People judge your organization by the quality of your employees' writing.
  • Do better business with better writing. Schedule writing training today.

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  • Stop agonizing over every email and document.
  • Help your co-workers or subordinates understand you.
  • Gain focus, confidence, and leadership skills. Schedule coaching today.

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Writing and Editing 

  • If you wrote it yourself, it’s important, and you’re not sure about it, contact us.
  • If your employee wrote it, and you can’t take the time to edit it, we can help.
  • If you need something written and can’t do it yourself, let us do the writing for you.

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  • About Elizabeth
  • The Book
  • Success Story
Elizabeth Danziger * WorkTalk Communications Consulting Elizabeth Danziger

Succeed by writing clearly

Elizabeth Danziger, founder of Worktalk Communications Consulting, enables people to achieve success through better writing. Improved writing means greater productivity, better customer service, quicker adoption of internal initiatives, fewer misunderstandings, faster completion of key work, and enhanced relationships.

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Get to the Point by Elizabeth Danziger

Succeed by writing clearly

Cut your writing time in half by using the simple, time-tested techniques of Get to the Point! You'll accomplish more and your readers will understand your ideas the first time they read them. You will save time and advance your career by getting to the point … no more follow-up phone calls and memos because people didn't understand what you wrote. No more doubts about the quality of your writing.

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A mid-sized publicly traded corporation was having a problem.

A senior executive was an excellent writer and editor; he found it necessary to intensively revise every key document that went out. His time-consuming edits were creating a bottleneck, in addition to generating resentment from the people who were doing the writing. The CEO finally intervened and told the executive to cut back on his editing or face the consequences.

Elizabeth Danziger was brought in.

She analyzed dozens of documents and emails so that she could see the patterns of writing errors and the situations to which the executive was responding. She met with all the main players and coached them about the process of editing and being edited. She was then hired to edit key documents before they were sent to the senior executive. She led several customized writing trainings for the staff members who were writing key documents.

The result?

The senior executive told the head of human resources that he no longer felt the need to edit as he had in the past. The editing job is handled. The first drafts of the staff members were substantially better than they had been before. Less conflict, less stress, and a better final product. Worktalk’s consulting, coaching, editing, and training expertise transformed a painful situation into a productive one.

Why choose WorkTalk trainings?

  • Taught by a professional writer. +

    These courses are not taught by a general skills trainer who happens to teach writing. Elizabeth Danziger has been published by major publishing houses such as Random House and Harcourt Brace. Her work has appeared in many national magazines. She is an expert writer and editor who brings her knowledge as a resource to participants.
  • Customized. +

    Every Worktalk training is customized to the client's needs. We meet with you, analyze writing samples from your organization, and customize our training to target the specific challenges that employees in your organization face.
  • Energetic and entertaining. +

    With plenty of exercises and opportunities for interaction, the Worktalk trainings move quickly. Subjects that were terrifying in grammar school become fun and interesting in these outstanding programs.
  • Proven results. +

    In trainings all over the country, Ms. Danziger has enabled participants to streamline their organizing process, eliminate persistent errors, and drastically cut their revision time. Clients spend less time on key communications while producing better relationships and results. Sales people get more positive responses from prospects.
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There’s a new 12-Step program for people who can’t get to the point. It’s called Anonanonanonanon. 

We’ve all had the unpleasant experience of reading an email or document that doesn’t make a clear point. When we don’t think in advance about our main point, we may inflict this painful experience on our readers.  We need to identify our main point before we write, and state our point quickly and clearly, to help our readers best understand and act on our message.

Problem:

  • Emails and documents that lack a clear point
Solution:
  • Know your point before you start to write.
  • Get to your point early in your document.
How to find your point:
  1. First, what is the issue?
What general issue are you writing about? Is it a delay in a project timeline? A need for budget approval? A proposed new project? At this stage, just identify your basic topic.
  1. What is your purpose or intended result?
Identifying the purpose of your document is your first task when writing. Everything else about your document, including your point, flows from its purpose.
The three most common purposes of business documents are to inform, to request, and to persuade. Based on the purpose of your document, answer the corresponding question.
 
IF INFORMING: What do you want your reader to KNOW about the issue?
IF REQUESTING:
What do you need your reader to DO about the issue?
IF PERSUADING:
First -- what can your reader gain or lose through the action/attitude that you are supporting? Then -- what do you want your reader to BELIEVE about this issue?
 
  1. Capture your message in ONE sentence; include a call to action if possible.
At this stage, you formulate your point as concisely as possible. It should boil down to: What do you want your reader to KNOW/DO/BELIEVE about the issue that you’re writing about?
You might notice that if you are requesting or persuading (and we recommend that you use these energetic purposes as often as possible), boiling down your point will usually give you your call to action

Where Does the Point Belong?
        In general, start your message with some version of your point.Leading with your point means that your reader knows that your message is relevant to him right away. Without that, he is likely to gloss through your email until he discovers whether it is relevant or not – and miss a lot in the process.

An Example That Lacks a Point
Take a look at this email, and see if you can figure out its point:
Dear Mr. Ritz, 
            Downs High School is at the corner of Polk Street and Downs Avenue. I remember it well from my days as a student there so long ago. The senior citizen's park adjoining the school is also so lovely.  The senior center is leased to Jonesville School District, I believe. 
            Someone has reported that the benches in the senior center need to be repaired. We at the district cannot do this without the proper paperwork. We don’t have the current lease agreements, although we do have a site map and some notes from a meeting discussing the leases from many years ago. 
            Any information you can send would be most appreciated.
Figure out the point for Mr. Ritz and Get a Prize

  1. First – what is the issue?
The park benches in the senior center need to be repaired.
  1. What is the writer’s purpose?
To request. (But look at what he wrote: Did he ever make a clear request?)
  1. What does his reader need to DO?
Provide information that he has about the current lease agreements.
  1. Capture the point in one sentence and email it to me. I will send a summary of the Worktalk Three Ps planning tool to everyone who responds.  Send your answer to This email address is being protected from spambots. You need JavaScript enabled to view it..

The Point of This Writamin
        You absolutely need to know your point before you write. Otherwise, you may drag your hapless reader through your convoluted mental process of figuring out what you want to say. Where you place your point depends in part on your purpose. In most cases, placing your point at the beginning and repeating it at the end will serve you well.
 

©2017 Elizabeth Danziger All rights reserved
 

Read Writamins on these topics:

Emailing Effectively
http://www.worktalk.com/business-writing-tips/emailing-effectively

Writing Well
http://www.worktalk.com/business-writing-tips/writing-well

Choosing the Right Word
http://www.worktalk.com/business-writing-tips/choosing-the-right-word

Thoughts on Writing
http://www.worktalk.com/business-writing-tips/thoughts-on-writing

Writing Within Organizations
http://www.worktalk.com/business-writing-tips/writing-within-organizations

Bad writing is costly. Good writing builds relationships and productivity. Improve the business writing and email in your organization by offering business writing and email training programs from Worktalk. Contact This email address is being protected from spambots. You need JavaScript enabled to view it. for information.

Watch our videos on Business Email Basics & Persuasive Writing and improve your writing skills

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