• Better writing. Better business.

  • Don't let poor writing cost you another dollar.

  • Because communication is everything.

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Can your organization afford the cost of:

Lost sales and credibility?

Safety hazards and legal liability?

Hours of time wasted in miscommunication?

Damaged customer relationships?

Communicate more. Achieve more.


Customized Writing Training

  • Save time. Save money. Save relationships.
  • People judge your organization by the quality of your employees' writing.
  • Do better business with better writing. Schedule writing training today.

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Individual Coaching

  • Stop agonizing over every email and document.
  • Help your co-workers or subordinates understand you.
  • Gain focus, confidence, and leadership skills. Schedule coaching today.

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Writing and Editing 

  • If you wrote it yourself, it’s important, and you’re not sure about it, contact us.
  • If your employee wrote it, and you can’t take the time to edit it, we can help.
  • If you need something written and can’t do it yourself, let us do the writing for you.

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  • About Elizabeth
  • The Book
  • Success Story
Elizabeth Danziger * WorkTalk Communications Consulting Elizabeth Danziger

Succeed by writing clearly

Elizabeth Danziger, founder of Worktalk Communications Consulting, enables people to achieve success through better writing. Improved writing means greater productivity, better customer service, quicker adoption of internal initiatives, fewer misunderstandings, faster completion of key work, and enhanced relationships.

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Get to the Point by Elizabeth Danziger

Succeed by writing clearly

Cut your writing time in half by using the simple, time-tested techniques of Get to the Point! You'll accomplish more and your readers will understand your ideas the first time they read them. You will save time and advance your career by getting to the point … no more follow-up phone calls and memos because people didn't understand what you wrote. No more doubts about the quality of your writing.

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A mid-sized publicly traded corporation was having a problem.

A senior executive was an excellent writer and editor; he found it necessary to intensively revise every key document that went out. His time-consuming edits were creating a bottleneck, in addition to generating resentment from the people who were doing the writing. The CEO finally intervened and told the executive to cut back on his editing or face the consequences.

Elizabeth Danziger was brought in.

She analyzed dozens of documents and emails so that she could see the patterns of writing errors and the situations to which the executive was responding. She met with all the main players and coached them about the process of editing and being edited. She was then hired to edit key documents before they were sent to the senior executive. She led several customized writing trainings for the staff members who were writing key documents.

The result?

The senior executive told the head of human resources that he no longer felt the need to edit as he had in the past. The editing job is handled. The first drafts of the staff members were substantially better than they had been before. Less conflict, less stress, and a better final product. Worktalk’s consulting, coaching, editing, and training expertise transformed a painful situation into a productive one.

Why choose WorkTalk trainings?

  • Taught by a professional writer. +

    These courses are not taught by a general skills trainer who happens to teach writing. Elizabeth Danziger has been published by major publishing houses such as Random House and Harcourt Brace. Her work has appeared in many national magazines. She is an expert writer and editor who brings her knowledge as a resource to participants.
  • Customized. +

    Every Worktalk training is customized to the client's needs. We meet with you, analyze writing samples from your organization, and customize our training to target the specific challenges that employees in your organization face.
  • Energetic and entertaining. +

    With plenty of exercises and opportunities for interaction, the Worktalk trainings move quickly. Subjects that were terrifying in grammar school become fun and interesting in these outstanding programs.
  • Proven results. +

    In trainings all over the country, Ms. Danziger has enabled participants to streamline their organizing process, eliminate persistent errors, and drastically cut their revision time. Clients spend less time on key communications while producing better relationships and results. Sales people get more positive responses from prospects.
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We are not offering you a position at this time.
We are raising our rates.
We cannot give you a refund.

If you read these messages at the beginning of an email or document, how would you feel? Would you eagerly read the rest, or might you throw it down in anger or disappointment, and never learn if there was a silver lining to the cloud? Putting the main point first is usually a good idea, but if the main point is negative, it does not belong at the beginning.

When Your Point is Unwelcome
When your point is unwelcome, readers tend to stop reading or stop reading closely. The bad feelings that arise from seeing a negative message make them unreceptive to the rest of the message. If you open with the bad news, you will lose the opportunity to explain yourself. But there is a way to soften the blow. Instead of alienating your reader by hitting her over the head with a negative point, follow this pattern:

1.            Lead with something positive. 
Thank you for applying to our company.
We appreciate your business.
Thank you for purchasing our product. 
2.            Build up to the reasons for the bad news. 
We received many resumes from outstanding candidates to whom we were unable to offer employment.
Our raw materials cost increased 28% last year, and our cost of wages has gone up 21%.
We can only offer refunds if the original product was defective.
3.            Deliver the blow.
We are not offering you a position at this time. 
We’re raising our rates by 20%.
We cannot give you a refund.
4.            End on a positive.
We were so impressed with your resume that we have forwarded it our subsidiary company.
We are adding to our services.
Please accept a $100 credit toward your next purchase.

By opening and closing on a positive note, you sandwich the bad news and make it less painful. Following this organizational structure ensures that your reader gets the extra explanation that you’ve packed into your message, so she will have a much easier time accepting the bad news.

In most cases, it pays to get straight to the point. But if leading with your main point will upset your reader and cause her to stop reading, don't lead with it. Start with something palatable and follow the advice in the old torch song: Break it to me gently.
 ©2017 Elizabeth Danziger All rights reserved

See our recent Writamin on getting to the point.

Read Writamins on these topics:

Emailing Effectively

Writing Well

Choosing the Right Word

Thoughts on Writing

Writing Within Organizations

Watch our videos on Business Email Basics & Persuasive Writing and improve your writing skills

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What Our Clients Say

  • Thank you so much for the education you gave my team on Thursday. It was exactly what I wanted to do for my staff. We needed that material to come from you, not me. My employees have to hear so often, and so much, from me about grammar and tone, that a fresh voice is required! When you present, it’s teaching. When I do it, it’s nagging.It was obvious that you took the time to think about our company culture, and how different it is. You understood, and then you customized the program for us. I am so appreciative.
    Jennifer McCabe, Team Jenn Financial Services, Los Angeles, California
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