- Created: Monday, 22 October 2012 17:49
- Written by Elizabeth Danziger * WorkTalk Communications Consulting
I’m sorry.It’s okay.
We need the paperwork by Friday.
The holding tank might explode.
I think that restructuring is a good idea.
What do these statements have in common? They are weather reports, informing the reader of feelings, needs, situations, and thoughts. Whether stated explicitly or not, their purpose is to inform. If all you are doing is reporting the weather, informing is fine.
But if you want people to think, feel, or act differently, simply informing is weak.