- Created: Thursday, 05 May 2011 17:49
- Written by Elizabeth Danziger * WorkTalk Communications Consulting
What is an executive summary?
Is it really just a wrap-up of the contents of an entire report or proposal?
Sometimes it is and sometimes it isn’t. Before writing one, the first question relates to its purpose.
Every document has an overarching purpose and a writer must know the purpose in order to achieve it well. If you are responding to an RFP or proposing to sell services to a client, then the purpose of your document, and thus of your executive summary, is to persuade, even if you are also presenting lots of information.