Subject Lines That Get Your Email Opened
- Use the Three Ps to hook the reader’s attention.
- Change the subject line when you change the subject.
- Never leave the subject line blank.
That position may be extreme, but leaving the subject line is a mistake for one important reason: It squanders your opportunity to hook your reader’s attention. Always write something.
- Be straightforward, not witty or cute.
- Give the essential message.
Sharing the essential message in the subject line enables your reader to make an informed decision about whether and when to open your email.
Worktalk’s Email Training
This program has evolved into a three-hour, interactive workshop in which participants to plan an email, write a subject line, and draft the first few lines of the email, all with the guidance of the instructor. The ten principles of effective email are covered thoroughly, with ample time for practice and questions.Fast-paced, practical information shows participants how to use email wisely, correctly, and productively. The program includes 30 days of followup questions for all participants.