worktalk

Elizabeth Danziger, the founder of Worktalk Communications Consulting, is a seasoned written communications expert with over 30 years of experience. She has a longstanding reputation for training people to become compelling, confident writers. Danziger is the author of four books published by major publishers, including Get to the Point!, a text on business writing initially published by Random House. Her work has also appeared in many magazines, including Personnel Journal, Journal of Accountancy, and other national publications. She enables people to wield the power of words to enhance their credibility and catapult ahead in their careers.

How ChatGPT Can Rescue You From Writer’s Block

overcome writer's block

Feel free to use generative A.I. for what it’s good for — brainstorming, rough drafting, and proofreading — but keep your hand on the tiller at all times. This technology can rescue you from writer’s block, but it will not save your neck if you give it insufficient or inadequate prompts and check all the facts it provides. In a way, that’s good news: If your input is still necessary, the robots have not yet taken over the world.

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Does Every Email Need a Subject Line? Yes, Every Reader Appreciates a Heads-Up About the Content of Your Email

hook reader's attention

Your subject line is your opportunity to hook the reader’s attention. If you are a marketer, you are forcefully aware of the subject line’s power. According to HubSpot Research, 65 percent of surveyed marketers say that subject lines have the greatest impact on open rates. For morale’s sake, for courtesy’s sake, and for the practical benefits that come from including a subject line in every email — not just the ones whose open rates we are measuring — it pays to always include a subject line.

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