How to Write Emails That Get Responses
You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another. Then another. Crickets. It is frustrating when our recipients do not respond to our emails.
First, the bad news: If your recipients do not want to respond, they won’t. They will probably ignore your email if they are uninterested in your offering. We cannot control other people’s behavior.
However, you can get a reply if you have strong credibility and a compelling subject line. If your subject line and content resonate with a recipient’s emotions, you can even overcome the resistance to entertaining a message from an unknown sender. So, there is hope.
If you want your recipient to respond to your email, three things have to happen.
