Special Programs

Communicating Effectively in a Fast-Paced World (half-day)

This workshop has a life-changing impact on participants, who learn to communicate with focus and intention to produce powerful results.

In this interactive seminar, you will learn:

Before you communicate: Determine the best medium for your message Communicate intentionally.
Use the Three P’s:
- Purpose
- Person
- Point.
Write a strong subject line
Hone your message:
- Keep it short.
- Keep it simple.
- Keep it clear.
Reduce communication pressure:
- Seek first to understand, then to be understood.
- Listen openly.
- Put the important ahead of the urgent.
- Avoid multitasking Do one thing at a time.
- Russ less. Focus more.

Persuasive Writing Workshop (half-day)

Writing for results means writing to persuade. We persuade colleagues to buy in to new projects and clients to buy our products and services. This workshop covers the essence of the ancient art of persuasion and brings it to the modern world.

Choose a Project to Work On: Participants will decide on a persuasive writing project to work on during the program.
Identify the Goal of Your Message: How will you know you persuaded effectively? What result will happen?
Aristotle’s Principles of Persuasion: Learn about ethos, pathos, and logos – appeals to character, emotion, and logic, and how to use them in your daily life
Analyzing Your Reader: Determine your reader’s hot buttons, inner questions, and objections.
Find a Hook: Based on everything already discussed, choose “hook” for your message.
Drafting the Persuasive Document: Basic principles of persuasive exposition.
Closing Strong: Ending with a call to action.
Presenting Personal Projects: Participants will read their opening paragraph to the group.

Managing People Who Write

“Give a man a fish, and he eats for a day; teach a man to fish, and he eats for a lifetime.”

Many hours of review are wasted when a manager does not effectively assign and edit a writing task. Staff writers flounder, trying to figure out what they are supposed to do and getting it wrong. Managers are frustrated and disappointed and decide they might as well do it themselves. When managers do writing tasks that others should have done, they squander valuable time that they could have spent on higher-level goals.

This workshop is for managers and partners who oversee writers. We will offer specific tools for assigning writing projects successfully and explaining their document changes. Managers will learn specific principles for editing drafts without alienating writers. The workshop is highly interactive, involving role-plays and practice writing.

Reader-Focused Communication

This webinar prepares sales professionals, customer service representatives, and other businesspeople to focus on their readers’ needs, interests, and emotions so that their messages will succeed.

In business writing, nothing happens until our reader understands and acts on our message. If our readers do not read and comprehend us and, equally important, if they are not emotionally touched by our words, we are unlikely to generate the results we desire.

The program includes a discussion of how reader-focused writing connects with achieving our desired outcome, identifying the desired outcome of our message, analyzing the reader’s pain points and inner questions, and communicating in a friendly, professional tone. Extensive role-play and practice bring the ideas alive.

Leadership Development Programs

Strong leaders must be strong communicators. Many leadership development programs target spoken communication; few focus on the essential skill of written management communication. Our Leadership Development program is based on our Signature Business Writing Training.

We include modules on how to assign a writing project, how to give effective written feedback, and how to edit in ways that reduce repeat mistakes. One participant in our writing training wrote, “The other sessions in the Leadership Development program were interesting, but the writing training changed my life.”

Onboarding

New hires come to organizations with their own ideas about writing style, email etiquette, and appropriate tone. If they are new grads, they may have had little training in basic business forms such as letters and emails. As part of your onboarding process, you can offer customized onboarding programs that will ensure that all new hires understand your organization’s expectations for how they should write, and master the basic skills for communicating professionally.

Contact Worktalk to Learn More

what our clients say

All of our trainings connect with our core values of
clarity, credibility, and connection. Browse below to see.

“Thank you so much for the education you gave my team on Thursday. It was exactly what I wanted to do for my staff.”

Jennifer McCabe Team Jenn Financial Services, Los Angeles, California

“The writing training has other consequences in addition to learning grammar. When people don’t know how to communicate, they tend to communicate less…”

Catherine TimmonsSenior Vice President, Human Resources PCI Gaming, Atmore, Alabama

“Your training was terrific! Using samples of our company’s documents as training examples helped us see how to apply the learning to our own work…”

Jordan PynesVP, Property Management Thomas Safran and Associates

“Worktalk trained our reservations staff in using email and breaking bad news. We found Liz to be open to customizing content to meet our needs and easy to work with…”

Christy OaklandHolland America Lines

“It’s been a pleasure working with you the past several years. Your customization and delivery of the Technical Writing course have consistently received excellent evaluations from people who attended your class.”

Charlotte HermosilloSouthern California Edison Company

“Several years ago, my assistant and I attended Liz Danziger’s writing workshop. I noticed an immediate improvement in my assistant’s writing.”

Eric P. Rose, NPDP, MBAPinnacle Product Innovation, Inc., Beverly Hills, CA

“Wow! I enjoyed a course about writing! Please, make more courses. I felt your genuine enthusiasm. You enjoyed making this lecture, and it showed. I felt engaged on an online platform. I would give you 10 stars if I could. Please release more video programs. Finally, I watched, I listened, I learned, and I wrote better. Thank You.”

Participantin Online Writing Program

Liz is a dynamic and engaging speaker who has deep insights into the writing process. I had met Liz before in an introductory session and I knew my staff could benefit from her teaching, My staff immediately started getting more responses to their emails after Liz’s course on email effectiveness. Her thoughts are so valuable and are “right-on” with respect to speaking to your audience, which is so easily overlooked in our daily “busy-ness”. I wholeheartedly recommend her to any business that is trying to improve its internal and external communication.”

Grace St. Clair, Esq.Founder, St. Clair Law Group