writing

Begin with the end in mind: the key to purposeful writing

The Talmud asks, “Who is wise? He who sees the end from the beginning.” Stephen Covey echoes this in The 7 Habits of Highly Effective People when he urges us to “begin with the end in mind.”

Many writers plunge into their work without a clear destination. They don’t stop to think about their goals, but hope their reader will manage to decode the message about which they themselves are unclear. But this approach wastes time and is unlikely to achieve results. Successful writers think about their desired outcome before they even touch the keyboard.

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Don’t Hedge

Words such as rather, pretty, very, and little are the leeches that infest the body of prose, sucking the blood of words. We should all try to do a little better, we should all be very watchful of this rule, for it is a rather important one and we are pretty sure to violate it

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Become a Punctuation powerhouse

“If you don’t think punctuation matters, try forgetting the comma in, I’m sorry, I love you.” A colleague recently bemoaned the tendency among some business writers to send emails without punctuating them. She had received an email that said, “order misdelivered sent to wrong branch but we fixed it” How hard would it have been,

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