As Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” In the hum of daily speech, people may misunderstand a phrase without realizing that they have misunderstood it. Then they prance merrily through life, saying and writing things like “in the […]
More Tortured Idioms: The 800-Pound Gorilla in the Room Read More »
No business person can afford to be misunderstood. Communication is essential to your success if you want to widen your circle of business contacts, strengthen your relationships or deal with customers. And communication takes place when the reader or listener understands your message.
3 Ways to Make People Understand Your Writing Read More »
Aristotle taught his students the art of persuasion. Today’s business people use persuasion daily. Managers must persuade employees to follow through on projects, entrepreneurs convince investors to fund their start-ups and sales professionals persuade prospects to buy. In short, the ability to persuade is a core element of business success.
Aristotle’s Advice for Marketers Read More »
We want to be the writers whose sentences people read and understand. So how do we do that? Here are three ways to strengthen your sentences.
3 Ways to Write Stronger Sentences Read More »
Avoid annoying your readers by eliminating these problem phrases.
Never Say This! Phrases to Avoid in Business Writing Read More »
