Let’s face it — writing can be scary. Whether you are writing a report, performance review or proposal, or any business document, you worry about how your reader will respond. When your concerns about writing lead to an inability to start, work on or complete a writing task, you might suffer from writer’s block.
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“Words such as rather, pretty, very, and little are the leeches that infest the body of prose, sucking the blood of words. We should all try to do a little better, we should all be very watchful of this rule, for it is a rather important one and we are pretty sure to violate it now and then.”
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As Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” In the hum of daily speech, people may misunderstand a phrase without realizing that they have misunderstood it. Then they prance merrily through life, saying and writing things like “in the
More Tortured Idioms: The 800-Pound Gorilla in the Room Read More »
No business person can afford to be misunderstood. Communication is essential to your success if you want to widen your circle of business contacts, strengthen your relationships or deal with customers. And communication takes place when the reader or listener understands your message.
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Aristotle taught his students the art of persuasion. Today’s business people use persuasion daily. Managers must persuade employees to follow through on projects, entrepreneurs convince investors to fund their start-ups and sales professionals persuade prospects to buy. In short, the ability to persuade is a core element of business success.
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