worktalk

Elizabeth Danziger, the founder of Worktalk Communications Consulting, is a seasoned written communications expert with over 30 years of experience. She has a longstanding reputation for training people to become compelling, confident writers. Danziger is the author of four books published by major publishers, including Get to the Point!, a text on business writing initially published by Random House. Her work has also appeared in many magazines, including Personnel Journal, Journal of Accountancy, and other national publications. She enables people to wield the power of words to enhance their credibility and catapult ahead in their careers.

Do Mistakes Matter?

A bank branch manager recently told about one of her premier bankers. His emails were full of misplaced capitalization, typos, and other glaring errors. When she tried to correct him, he said, “Look, I know my clients. They’re my friends. It doesn’t matter if there are mistakes; they know what I mean.” He had generated a lot of business, but his numbers were falling. Then the manager received a private email from one of the banker’s biggest clients. He wrote, “Please take Mark off my account. If he can’t spell, I don’t believe he can handle our finances.” This was a $5 million account. The client email became part of the banker’s personnel file. He was dismissed soon after.

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The Real Cost of Unclear Messages

In a writing training at a large multinational corporation, I asked, “What are the costs of unclear messages and emails?” I expected answers like, “The wrong work gets done,” and “Operations slow down.” But that’s not what I got. A woman’s hand shot up. “They don’t affect me at all,” she said. She shrugged nonchalantly.

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