Does Every Email Need a Subject Line? Yes, Every Reader Appreciates a Heads-Up About the Content of Your Email
Your subject line is your opportunity to hook the reader’s attention. If you are a marketer, you are forcefully aware of the subject line’s power. According to HubSpot Research, 65 percent of surveyed marketers say that subject lines have the greatest impact on open rates. For morale’s sake, for courtesy’s sake, and for the practical benefits that come from including a subject line in every email — not just the ones whose open rates we are measuring — it pays to always include a subject line.