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Does Every Email Need a Subject Line? Yes, Every Reader Appreciates a Heads-Up About the Content of Your Email

hook reader's attention

Your subject line is your opportunity to hook the reader’s attention. If you are a marketer, you are forcefully aware of the subject line’s power. According to HubSpot Research, 65 percent of surveyed marketers say that subject lines have the greatest impact on open rates. For morale’s sake, for courtesy’s sake, and for the practical benefits that come from including a subject line in every email — not just the ones whose open rates we are measuring — it pays to always include a subject line.

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Inclusive Communication Builds Both People and Profits

We live in an age of great sensitivity to language–some might even say hyper-sensitivity. While being too “politically correct” might cause some people to roll their eyes, you ignore individual sensitivities at your peril. Words referring to gender, race, creed, sexual orientation, physical ability, mental health, gender identity, and the like have the potential to make some people feel excluded–and that is the last thing we should want to do. No one can write a list of words you can and cannot use because each audience has its own sensitivities. Nevertheless, here are a few principles to remember.

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Clarity + Credibility + Connection

Prepare teams to write clearly and confidently
amid the pressures of constant communication.

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