Big-Picture Issues in Corporate Communication

Do Mistakes Matter?

A bank branch manager recently told about one of her premier bankers. His emails were full of misplaced capitalization, typos, and other glaring errors. When she tried to correct him, he said, “Look, I know my clients. They’re my friends. It doesn’t matter if there are mistakes; they know what I mean.” He had generated a lot of business, but his numbers were falling. Then the manager received a private email from one of the banker’s biggest clients. He wrote, “Please take Mark off my account. If he can’t spell, I don’t believe he can handle our finances.” This was a $5 million account. The client email became part of the banker’s personnel file. He was dismissed soon after.

The Real Cost of Unclear Messages

In a writing training at a large multinational corporation, I asked, “What are the costs of unclear messages and emails?” I expected answers like, “The wrong work gets done,” and “Operations slow down.” But that’s not what I got. A woman’s hand shot up. “They don’t affect me at all,” she said. She shrugged nonchalantly. …

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