Big-Picture Issues in Corporate Communication

In a writing training at a large multinational corporation, I asked, “What are the costs of unclear messages and emails?” I expected answers like, “The wrong work gets done,” and “Operations slow down.” But that’s not what I got. A woman’s hand shot up. “They don’t affect me at all,” she said. She shrugged nonchalantly. […]

What are the costs of poor communication? For 400 companies with over 100,000 employees in the U.S. and U.K, the estimated cost of employee miscommunication is $37 billion. The average cost per company is $62.4 million per year. Smaller companies face significant costs as well. A study of 4,000 employees showed almost half (46%) were