Emotionally intelligent people know that to reach their readers in a positive and useful manner, they need to be both brief and concise, to take the minimum time from the reader while conveying the full flavor of their message.
Follow these three tips to be truly concise.
Emotionally Intelligent People Know the Difference Between ‘Brief’ and ‘Concise’ Read More »
Interruptions plague today’s business readers more than ever before. Between notifications, emails, text messages, voicemails, and physical interruptions, most people find it challenging to sit down and read through a written message. Research indicates that our brains carom off in another direction about every 44 to 50 seconds when we are engaged with a screen.
Yet as business writers, we want our readers to read through our messages and comprehend them. An important project may depend on everyone reading a report. A major sale may hinge on the prospect reading our proposal.
To defeat digital distraction, we need to understand it and work around it when we write.
5 Ways to Cut Through the Noise and Write to Distracted Readers Read More »
Feel free to use generative A.I. for what it’s good for — brainstorming, rough drafting, and proofreading — but keep your hand on the tiller at all times. This technology can rescue you from writer’s block, but it will not save your neck if you give it insufficient or inadequate prompts and check all the facts it provides. In a way, that’s good news: If your input is still necessary, the robots have not yet taken over the world.
How ChatGPT Can Rescue You From Writer’s Block Read More »
Your subject line is your opportunity to hook the reader’s attention. If you are a marketer, you are forcefully aware of the subject line’s power. According to HubSpot Research, 65 percent of surveyed marketers say that subject lines have the greatest impact on open rates. For morale’s sake, for courtesy’s sake, and for the practical benefits that come from including a subject line in every email — not just the ones whose open rates we are measuring — it pays to always include a subject line.
Your choice of words and images makes an impact, as well as your vocal tone and body language. Inclusive communicators know how to gauge their audience’s sensibilities and share a message that will engage without offending. How do they do it? Here are some suggestions:
The Habits of Inclusive Communicators Read More »
