Interruptions plague today’s business readers more than ever before. Between notifications, emails, text messages, voicemails, and physical interruptions, most people find it challenging to sit down and read through a written message. Research indicates that our brains carom off in another direction about every 44 to 50 seconds when we are engaged with a screen.
Yet as business writers, we want our readers to read through our messages and comprehend them. An important project may depend on everyone reading a report. A major sale may hinge on the prospect reading our proposal.
To defeat digital distraction, we need to understand it and work around it when we write.