The managing director of a large wealth management company recently complained to me that his staff seemed unable to forge warm relationships with the firm’s clients. “They are reluctant to pick up the phone or invite the client to lunch,” he lamented. “Even their emails veer between formal and stilted or breezy and inappropriately casual.” Recognizing the need for improvement, the firm hired me to work with them, and soon, their team showed a greater awareness of practicing the language of connection.
Effective verbal or written communication is crucial for building strong relationships in the workplace. When we write at work, we aim to engage our readers and achieve a specific purpose, such as gaining approval, obtaining information, or fostering collaboration. However, if readers feel that you do not care about or understand them or that you have disregarded social norms they value, their minds may close. Then, you will fight an uphill battle to get your point across.
Here are four ways to build rapport and inspire greater loyalty and satisfaction in your readers.