improve your writing

5 Tips for getting your emails opened

email subject line

How long do you generally spend reading a business email?

When I pose this question to Worktalk Email Effectiveness program participants, responses run from five seconds to one minute. This is sobering. Remember that long email you struggled to compose? Odds are that it was skimmed for a few seconds before the reader moved on to the next priority.

Given the fleeting opportunity to engage your readers to open your emails, you must take advantage of the subject line. This is the first path to persuading readers to open your email and give it their time.

Here are five tips from the Worktalk Email training that will help you write subject lines that do the job.

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The Power of Positivity

positive alternative

As a born editor, I have always been naturally critical. Maybe being critical is just being human, but I think some of us have the gift of noticing every last flaw in every last thing…a bit more than others.

But when I was dating my husband more than thirteen years ago, something he said changed my life forever.

We were discussing raising children, and he said, “I learned that instead of telling a child that he can’t do something, you should tell him what he can do.” In other words – even in a situation where you have to deny something to a child, there’s usually a positive action that you can focus on.

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How to Take Your Business Writing From “Average” to “Great”

corporate writing consultant

Writing errors often arise even before a person sets pen to paper. While planning is the most critical part of the writing process, unfortunately, many individuals have not been equipped with a quick, effective system for preparing to write.

What can you do to get better at business writing?

This simple three-question framework, which I call the three P’s will help you jump-start your writing process — whether you’re tackling an email, a formal document, social post, or another form of written communication. Before diving in, ask yourself these questions:

– What is the purpose of this document?
– Who (person) is going to read it? What are that person’s emotional trigger points and questions that might have an impact on my message?
– What, in one or two sentences, is my point?

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