Aristotle taught his students the art of persuasion. Today’s business people use persuasion daily. Managers must persuade employees to follow through on projects, entrepreneurs convince investors to fund their start-ups and sales professionals persuade prospects to buy. In short, the ability to persuade is a core element of business success.
Aristotle’s Advice for Marketers Read More »
We want to be the writers whose sentences people read and understand. So how do we do that? Here are three ways to strengthen your sentences.
3 Ways to Write Stronger Sentences Read More »
Avoid annoying your readers by eliminating these problem phrases.
Never Say This! Phrases to Avoid in Business Writing Read More »
How do emotionally intelligent draw their readers in and keep them engaged, even with challenging subject matter? Here are four habits of these successful writers.
4 Habits of Emotionally Intelligent Writers Read More »
Your subject line largely determines whether your readers open your email. If the subject line doesn’t grab them, you can forget about your email being read. The average businessperson receives over 121 emails a day. Some people receive several hundred emails daily. Dealing with email takes up to 11 hours a week for most workers — and much longer for others.
Writing Subject Lines That Get a Response Read More »
