“Everything should be made as simple as possible, but no simpler.” This quote is attributed to Albert Einstein, one of the greatest scientists in history, yet it relates to business communication as much as science. When we strike a balance between simplicity and accuracy, we reach the golden mean where we communicate successfully. In a …
What is the difference between moving quickly and rushing? As legendary basketball coach John Wooden used to tell his players, “Be fast but don’t hurry.” Quickness implies liveliness and focus, while rushing implies being scattered and out of control. We have all experienced both action modes. Which feels better? Which is more productive? The secret …
Feel free to use generative A.I. for what it’s good for — brainstorming, rough drafting, and proofreading — but keep your hand on the tiller at all times. This technology can rescue you from writer’s block, but it will not save your neck if you give it insufficient or inadequate prompts and check all the facts it provides. In a way, that’s good news: If your input is still necessary, the robots have not yet taken over the world.
Your subject line is your opportunity to hook the reader’s attention. If you are a marketer, you are forcefully aware of the subject line’s power. According to HubSpot Research, 65 percent of surveyed marketers say that subject lines have the greatest impact on open rates. For morale’s sake, for courtesy’s sake, and for the practical benefits that come from including a subject line in every email — not just the ones whose open rates we are measuring — it pays to always include a subject line.
Your choice of words and images makes an impact, as well as your vocal tone and body language. Inclusive communicators know how to gauge their audience’s sensibilities and share a message that will engage without offending. How do they do it? Here are some suggestions:
Prepare teams to write clearly and confidently
amid the pressures of constant communication.
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