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5 Tips for getting your emails opened

email subject line

How long do you generally spend reading a business email?

When I pose this question to Worktalk Email Effectiveness program participants, responses run from five seconds to one minute. This is sobering. Remember that long email you struggled to compose? Odds are that it was skimmed for a few seconds before the reader moved on to the next priority.

Given the fleeting opportunity to engage your readers to open your emails, you must take advantage of the subject line. This is the first path to persuading readers to open your email and give it their time.

Here are five tips from the Worktalk Email training that will help you write subject lines that do the job.

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The Power of Positivity

positive alternative

As a born editor, I have always been naturally critical. Maybe being critical is just being human, but I think some of us have the gift of noticing every last flaw in every last thing…a bit more than others.

But when I was dating my husband more than thirteen years ago, something he said changed my life forever.

We were discussing raising children, and he said, “I learned that instead of telling a child that he can’t do something, you should tell him what he can do.” In other words – even in a situation where you have to deny something to a child, there’s usually a positive action that you can focus on.

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How to Take Your Business Writing From “Average” to “Great”

corporate writing consultant

Writing errors often arise even before a person sets pen to paper. While planning is the most critical part of the writing process, unfortunately, many individuals have not been equipped with a quick, effective system for preparing to write.

What can you do to get better at business writing?

This simple three-question framework, which I call the three P’s will help you jump-start your writing process — whether you’re tackling an email, a formal document, social post, or another form of written communication. Before diving in, ask yourself these questions:

– What is the purpose of this document?
– Who (person) is going to read it? What are that person’s emotional trigger points and questions that might have an impact on my message?
– What, in one or two sentences, is my point?

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3 Ways to Improve Your Business’s Writing

Improve Your Business Writing

Studies indicate that corporations lose upwards of $400 billion annually because of poor writing. That’s over $1 billion daily. This staggering figure points to the losses in sales, productivity, staff, morale, and branding that are directly connected to unclear or careless writing.

As a business leader, you might think that coaching your team in writing skills is outside your core responsibilities. However, investing time and energy to develop this vital skill in your workforce will pay off in the long run.

Here’s what you can do to improve writing in your organization.

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How to Write Emails That Get Responses

the right subject line

You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another. Then another. Crickets. It is frustrating when our recipients do not respond to our emails.

First, the bad news: If your recipients do not want to respond, they won’t. They will probably ignore your email if they are uninterested in your offering. We cannot control other people’s behavior.

However, you can get a reply if you have strong credibility and a compelling subject line. If your subject line and content resonate with a recipient’s emotions, you can even overcome the resistance to entertaining a message from an unknown sender. So, there is hope.

If you want your recipient to respond to your email, three things have to happen.

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Clarity + Credibility + Connection

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