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How to Take Your Business Writing From “Average” to “Great”

corporate writing consultant

Writing errors often arise even before a person sets pen to paper. While planning is the most critical part of the writing process, unfortunately, many individuals have not been equipped with a quick, effective system for preparing to write.

What can you do to get better at business writing?

This simple three-question framework, which I call the three P’s will help you jump-start your writing process — whether you’re tackling an email, a formal document, social post, or another form of written communication. Before diving in, ask yourself these questions:

– What is the purpose of this document?
– Who (person) is going to read it? What are that person’s emotional trigger points and questions that might have an impact on my message?
– What, in one or two sentences, is my point?

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3 Ways to Improve Your Business’s Writing

Improve Your Business Writing

Studies indicate that corporations lose upwards of $400 billion annually because of poor writing. That’s over $1 billion daily. This staggering figure points to the losses in sales, productivity, staff, morale, and branding that are directly connected to unclear or careless writing.

As a business leader, you might think that coaching your team in writing skills is outside your core responsibilities. However, investing time and energy to develop this vital skill in your workforce will pay off in the long run.

Here’s what you can do to improve writing in your organization.

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How to Write Emails That Get Responses

the right subject line

You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another. Then another. Crickets. It is frustrating when our recipients do not respond to our emails.

First, the bad news: If your recipients do not want to respond, they won’t. They will probably ignore your email if they are uninterested in your offering. We cannot control other people’s behavior.

However, you can get a reply if you have strong credibility and a compelling subject line. If your subject line and content resonate with a recipient’s emotions, you can even overcome the resistance to entertaining a message from an unknown sender. So, there is hope.

If you want your recipient to respond to your email, three things have to happen.

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3 Essential Writing Tasks That AI-Assisted Writing Programs Cannot Do for You

maintaining logical flow

Many people seem to believe that they no longer need to learn to write because the AI genie has popped out of the bottle and is granting their every wish about drafting their documents. I smile when I hear this because I’ve seen what AI can and cannot do. It can generate a serviceable first draft, yet you cannot rely on its veracity. AI sometimes fabricates statistics and citations. Its tone swings from obscure to trite. It repeats itself. It is wondrous in its ability to clean up bad writing but not so adept at preventing bad writing in the first place. To manage AI’s output, you need to know how to write.

Artificial intelligence programs are like devoted servants. You give them a prompt and they dutifully polish it and send it back. However, they don’t think. Here are three essential writing functions that artificial intelligence cannot do–and that you must do yourself.

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Use Reflective Writing to Distill the Lessons of the Past Year

your year-end review

Year-end is an ideal time to reflect on what we have learned and achieved during the past year. In addition to your quantitative review of profits, conversions, and sales trends, take time to reflect on your professional and personal life.

Consider where your business has been and your vision for the new year. Writing reflectively – a form of journaling – enables you to pause, ponder, and process the work of the past year as part of your year-end review. Reflective writing involves critically analyzing or exploring an experience you’ve had, noting how it affected you, and what you plan to do with your new knowledge.

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