Writing in ALL CAPS: What are the costs?

Writing in all caps makes readers less receptive

It may seem obvious that writing in all caps is a mistake, but the following story really happened to me.

I recently taught an email effectiveness course for an accounting firm in Los Angeles. It was mandatory, so everyone in the office was there. During the program, I told the participants “Don’t write your subject line in all caps.”

A senior partner in his mid-50s, Jeffrey, practically jumped out of his chair. “But I always write my subject lines in all caps!”

A collective sigh went around the room. “Yeah… we know,” said his colleagues.

I explained that when you write in all caps, the reader feels he’s being yelled at. “But I don’t mean to yell,” Jeffrey said, “I just want to be emphatic.”

His boss chimed in. “But everyone feels yelled at. Either you can wait for the rest of the world to come to your point of view, or you can adapt to the rest of the world. I recommend the latter.”

Jeffrey would not give up. “But people get so many emails --- I have to write my subject lines in all caps to get people’s attention.”

“Yes, you can get people’s attention with all caps,” I persisted, “but it is not the kind of attention you want. It is negative attention. When you write in all caps, you are automatically irritating your reader and making her less disposed to receive your message. Is that what you really want?”

He sat back in his chair and thought silently for a long time.

At the break, many staff members came to thank me for giving this feedback to their colleague. “We get together in the break room and talk about how awful his emails are,” said one person. “I hate getting emails from him – I always put off reading them,” said another.  “His emails really make me resent him,” said a third.

When I met with Alan, the partner in charge of the office, after the training, he said he’d had no idea that Jeffrey’s email habits had had such a damaging effect on the office culture. No one wanted to complain to the boss, but everyone resented Jeffrey’s all-caps habit.  Alan thanked me for bringing this issue to light during the email effectiveness training.

A month after the training, I contacted both Jeffrey and Alan. Jeffrey had stopped writing in all caps, and his standing in the office had significantly improved.

More importantly, his readers -- both within and outside the office -- were more receptive to his messages when they no longer felt he was shouting at them.

From my 20+ years of training experience, I can tell you that Jeffrey’s story is not unique.

People use all caps to be emphatic, without realizing that others interpret it as yelling. They do not see that they are creating resentment and resistance rather than receptivity. So what do we learn from this training experience?

  • Writing in all caps offends readers.
  • Writing in all caps generates negative attention instead of positive attention.
  • One employee’s writing in all caps can poison an office culture.

For information about Worktalk’s email effectiveness trainings and webinar, contact Elizabeth Danziger: This email address is being protected from spambots. You need JavaScript enabled to view it. or (310) 396-8303.

©2016 Elizabeth Danziger Do not reproduce without author’s permission.

Warming Up the Tone of Your Emails: Smile as you Write

 warming up tone of email

Have you ever written an email to someone who misinterpreted your tone? They thought you were angry; you thought you were just getting to the point. Or they thought you were being sarcastic, when you thought you were being witty.

When email communications go awry, tone is often the issue.

In the Worktalk email trainings, we talk at length about how to warm up the tone of your emails.

Here, I will share one key principle: Smile when you write.

pencil in mouth smile whne you write

In Daniel Kahneman’s outstanding book, Thinking Fast and Slow, he cites a study that was done in Germany.

There were two groups of experimental subjects.

One group was asked to hold a pencil in their mouth horizontally; this forces the sides of the mouth up into a smile.

writing business personal emails force your face relaxThe other groupmembers were asked to hold the pencil vertically in their mouth, which forced the face down into a slightly frowning position.

Then both groups were shown a piece of humorous writing and asked, “Are you amused?”

The group that was smiling was more amused than the group that was frowning.

Research on smiling abounds, and the conclusion is clear:

When you smile, you feel happier, even if you’re crying inside.

Certainly, when you smile at other people, they feel happier.

What does this have to do with email?

Well, the fact is that your readers can feel that smile through their computer. If you are pounding away on the keys with your mouth set in a grim line, odds are that you are writing an email whose tone you will regret.

So when writing your business or personal emails, force your face to relax a little:

  • Smile.
  • Take a deep breath.
  • You will get better responses to your emails. And you’ll feel happier too.
Watch our YouTube video on this topic and for information about other Worktalk webinars and programs, contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Editing for Others: Don't Change for the Sake of Change

Editing for Others: Don’t Change Just for Change’s Sake

“The strongest compulsion in the world is not love, and it is not hate; it is one person’s desire to edit another person’s copy.”                   --   H.G. Wells





These are some of the words that people use in my trainings to describe their experience when someone in their organization changes their writing without making the writing any better. Few things are as disempowering as working hard to craft a document, putting time and thought into your presentation, only to have one layer of management after another hack it to pieces and return it, bleeding, to your hands. Why do editors and managers change people’s writing so frequently or so dramatically?

Sometimes, The Original Wasn’t That Good.

Although writers do not like to admit this, sometimes editors change text because the text needed changing. Perhaps it was not purposeful; it was inappropriate to the reader; it did not get to the point; it was not parallel; it was verbose; it disclosed information better left private; it contained long, convoluted sentences. There may be many legitimate reasons why a manager might want to edit someone’s work, perhaps even to edit it severely. In these cases, the editor should do his or her best to explain to the writer the rationale for the changes. If changes are made, there should always be a rationale. The person who was edited needs to take a deep breath, focus on the success of the document rather than his or her personal feelings, and revise the document.

Power, Turf, and Justifying Your Pay Grade

What about the cases when there is no clear rationale for the change? The material is appropriate. The grammar is correct. Yet red marks stream across the page, exchanging one word for another of the same meaning and similar connotation, making grammatical changes that are difficult to justify, switching the order of words in a sentence to no apparent benefit.

What motivates these edits? The recipients of apparently empty edits have opinions. “Power play.” “Marking their turf” “Justifying their salary” Particularly frustrating to these individuals are the cases when their work is hacked up by many levels of management, only to return to something like its original form, after various people have spent dozens of hours on the revisions. This situation is bad for productivity, bad for the organization, and bad for morale.

How can you judge whether to edit?

If you are the editor, how can you know whether your edit is valid? Is it worth the frustration it will cause to the person who drafted the document? Here are some guidelines:

  • Does the document have a clear purpose or intention?
  • Is the document appropriate to its reader in terms of language, detail, and content?
  • Is the main point clear?

If not, edit for these factors.

  • Is the grammar wrong? Are you sure it is wrong?
  • Is the sentence over 20 words long?
  • Does the sentence contain unnecessary noun phrases, clichés, or verbal sludge?

If so, edit to correct.

However, if you are just not sure you like the way it sounds, think seriously before changing it. If the document is going out under your signature and it doesn’t sound like something you’d write, perhaps you need to change it. But if it is an organizational document that many hands will touch, consider Shakespeare’s notion that discretion is the better part of valor. You can show your value to the process by writing “Looks okay” or even, “Looks good”. You are not obligated to change every document you review.


© 2015 Elizabeth Danziger

Elizabeth Danziger is a business writing trainer, editor, and writer. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it.


Avoiding “Amphibious Pitcher” Errors

If you don’t know what it means, LOOK IT UPThe Internet was alive recently with people mocking the headline in the Eastern Oregonian, which touted the debut of an "amphibious pitcher." Of course, the headline writer did not mean that he can pitch both in water and on land; he or she meant that he pitches with both hands.

In other words, that he is ambidextrous.

In fairness, both words have the same prefix. Amphi- is Classical Greek for both; ambi- is Latin with the same meaning. But the roots are entirely different. Amphibious comes from amphi and bios, or life. In other words, living in both ways. Ambidextrous comes from ambi and dexter, or right. Meaning that both hands act like the right hand. But let's face it, the words are entirely different.

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  • About Elizabeth
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Elizabeth Danziger * WorkTalk Communications Consulting Elizabeth Danziger

Succeed by writing clearly

Elizabeth Danziger, founder of Worktalk Communications Consulting, enables people to achieve success through better writing. Improved writing means greater productivity, better customer service, quicker adoption of internal initiatives, fewer misunderstandings, faster completion of key work, and enhanced relationships.

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Get to the Point by Elizabeth Danziger

Succeed by writing clearly

Cut your writing time in half by using the simple, time-tested techniques of Get to the Point! You'll accomplish more and your readers will understand your ideas the first time they read them. You will save time and advance your career by getting to the point … no more follow-up phone calls and memos because people didn't understand what you wrote. No more doubts about the quality of your writing.

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A mid-sized publicly traded corporation was having a problem.

A senior executive was an excellent writer and editor; he found it necessary to intensively revise every key document that went out. His time-consuming edits were creating a bottleneck, in addition to generating resentment from the people who were doing the writing. The CEO finally intervened and told the executive to cut back on his editing or face the consequences.

Elizabeth Danziger was brought in.

She analyzed dozens of documents and emails so that she could see the patterns of writing errors and the situations to which the executive was responding. She met with all the main players and coached them about the process of editing and being edited. She was then hired to edit key documents before they were sent to the senior executive. She led several customized writing trainings for the staff members who were writing key documents.

The result?

The senior executive told the head of human resources that he no longer felt the need to edit as he had in the past. The editing job is handled. The first drafts of the staff members were substantially better than they had been before. Less conflict, less stress, and a better final product. Worktalk’s consulting, coaching, editing, and training expertise transformed a painful situation into a productive one.

Why choose WorkTalk trainings?

  • Taught by a professional writer. +

    These courses are not taught by a general skills trainer who happens to teach writing. Elizabeth Danziger has been published by major publishing houses such as Random House and Harcourt Brace. Her work has appeared in many national magazines. She is an expert writer and editor who brings her knowledge as a resource to participants.
  • Customized. +

    Every Worktalk training is customized to the client's needs and values. Ms. Danziger consults with the client, determining what kinds of issues are most important to management. She then structures the program to meet the organization's needs.
    In addition, Danziger requests writing samples from the organization and from individual participants. These examples are used in exercises and training examples, with names and identifying information removed. This enables people to see "real" work and learn how to improve.
    The email training reflects the client's culture. Danziger sends out a survey for managers asking them which email topics are most relevant to their organization. She structures the presentation according to what is most important to the executive team.
  • Energetic and entertaining. +

    With plenty of exercises and opportunities for interaction, the Worktalk trainings move quickly. Subjects that were terrifying in grammar school become fun and interesting in these outstanding programs.
  • Proven results. +

    In trainings all over the country, Ms. Danziger has enabled participants to streamline their organizing process, eliminate persistent errors, and drastically cut their revision time. Clients spend less time on key communications while producing better relationships and results. Sales people get more positive responses from prospects.
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